News

Why we chose Naira Marley as Ambassador on campaign against drug – NDLEA

The National Drug Law Enforcement Agency (NDLEA) has explained the reason behind its decision to engage controversial rapper Azeez Fashola, popularly known as Naira Marley, as ambassador in its drug abuse advocacy…

The National Drug Law Enforcement Agency (NDLEA) has explained the reason behind its decision to engage controversial rapper Azeez Fashola, popularly known as Naira Marley, as ambassador in its drug abuse advocacy campaign.

According to Femi Babafemi, the agency’s spokesperson, the intentional enlistment of Naira Marley aims to address the issue of drug abuse among youths.

The clarification came amid criticisms due to Naira Marley’s previous associations with glorifying drug abuse, sparking discussions on the effectiveness of this advocacy strategy.

In an interview with Saturday Beats, Babafemi said, “It is an advocacy engagement with him.

“It is what we do as part of the responsibilities of the agency to promote advocacy messages that would discourage people from substance abuse. It is about the message.

“Don’t forget that he has a lot of young followers— Marlians— that look up to him.

“The idea is for the leader of the movement (Marlians) to come out and ask people to stop substance abuse, and live a new life.”

The drug agency’s spokesperson also noted that using Marley as an advocate did not mean that the agency won’t arrest him if he was caught with illegal substances.

He said, “Last year, we arrested some of his artistes (Zinoleesky and Mohbad). That is to show that we are not closing our eyes.

“If the same Naira Marley is caught with illicit substances tomorrow, he will face sanctions.”

Story timeline

How this story developed

Story network

Understand the wider story

Connected reporting selected by topic, category and recency.

Continue exploring

Follow the wider story

Discover related reporting, current updates, and the latest stories from InsightLinks.

Latest stories →
Published August 20, 2023
Share Facebook X
Insight Media Radio
Insight Media Radio
Listen while you read
Open Radio ↗