The organisers of the annual Culturati Festival have announced their aim to boost Lagos State’s GDP with the 2024 edition.
They also disclosed plans to support SMEs in the tourism sector by fostering business growth through Lagos’ rich cultural heritage.
To help SMEs in the tourism sector thrive and increase profitability, the organisers stated that this year’s event would feature an exclusive trade fair, enabling 100 SMEs to showcase their businesses while promoting Lagos’ cultural identity.
The trade fair aims to provide businesses with increased visibility, networking opportunities, and access to new customers.
The 2024 festival, themed “Celebrate Diversity and Unity”, will take place from 5th to 7th December in Lagos.
In a statement released on Wednesday, the Chief Executive Officer of Culturati Africa, Adetola Bakinson, highlighted the festival’s significance, describing it as more than an event—a movement committed to celebrating cultural diversity, fostering empowerment, and creating opportunities for economic and creative growth across Africa.
“This platform celebrates traditional art, craft, music, storytelling, entertainment, and fashion, ensuring these elements are preserved and passed on in innovative and engaging ways. Supporting this event fosters pride in our African identity and sustains traditions for this generation and beyond,” Bakinson said.
She further described the Culturati Festival as a vibrant celebration of African culture, heritage, and the rich diversity of Lagos, which serves as both a melting pot of traditions and a global stage for Africa’s excellence.
“In collaboration with the Lagos State Ministry of Tourism, Arts, and Culture, Culturati Africa is presenting the 18th edition of the festival, featuring impactful initiatives such as the Culturati Community Library, an advocacy platform for literacy and cultural education.”
Bakinson underscored the festival’s commitment to youth empowerment, stating, “Through the Culturati Academy, we have empowered over 10,000 young people with training in digital marketing, video production, and content creation.
This year, we will equip even more youths with skills to thrive in the creative and cultural industries.”
She added that, in addition to its cultural and economic objectives, the event will transform its venue, Freedom Park, into an even greater cultural landmark.
Originally a colonial-era prison turned into a thriving hub for arts and culture, Freedom Park holds deep historical significance as a symbol of freedom and resilience.
“This year, the venue will be refurbished to enhance its appeal and attract more tourists, cementing its place as one of Lagos’ finest cultural and tourist destinations,” Bakinson noted.
“The aim is to boost Lagos’ economy through tourism while integrating cultural diversity into the state’s development agenda. By promoting the cultural sector and revitalising Freedom Park, we’re not just hosting a festival; we’re driving a movement for culture, empowerment, and growth,” she added.
