Nigerian music icon Innocent Ujah Idibia, popularly known as 2Baba, has announced a major career move with the introduction of a newly formed management team.
This strategic step is part of a broader vision to revitalize his brand and strengthen his enduring impact on Africa’s vibrant music and entertainment scene.
Taking to his official Instagram account on Tuesday, the Afrobeat legend shared the news, calling the change a forward-thinking decision meant to expand his creative horizons and deepen his influence in today’s fast-changing industry.
In a joint press release, the new team praised 2Baba’s lasting cultural footprint and his instrumental role in shaping the Afro-pop sound, calling him a source of inspiration for generations of African artists.
“We are proud to announce a significant new phase in the storied career of Nigerian music icon Innocent Ujah Idibia, known globally as 2Baba,” the statement read.
“This new chapter includes the launch of a dedicated management team assembled to reimagine and amplify every aspect of the 2Baba brand. It reflects a renewed commitment to his musical legacy and to the untapped opportunities within Africa’s expanding entertainment industry.”
The team’s mandate extends beyond music to include global collaborations, digital innovation, brand partnerships, and more.
“With a career spanning more than 20 years, 2Baba has redefined Afro-pop and inspired countless artists. His artistry, activism, and international appeal make him a symbol of excellence. Our mission is to elevate his brand both locally and globally.”
Reflecting on the transition, 2Baba expressed confidence in the team and excitement for the journey ahead.
“I’m really looking forward to this new chapter. Growth demands change, and I believe this team truly understands my vision and the legacy we’re building. We’re not just celebrating what we’ve done we’re creating something even bigger.”
With this new direction, 2Baba is positioning himself not only as a music legend but as a continued force in African entertainment for the future.
Advertisement
