January 9, 2026
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Big Brother Naija is set to return with a bang as it celebrates its 10th anniversary with a special edition starting July 26. Organisers have announced that Season 10 will launch with a two-day premiere, packed with surprises, twists, and a grand prize of N150 million.

According to Tribune Online, this milestone season is designed to elevate the viewing experience, combining nostalgia with innovation, while placing fans firmly at the heart of the show.

Here are 9 major highlights to look forward to;

1. Double launch and nationwide watch parties

The new season debuts with a two-day launch event airing on DStv, GOtv, and Showmax, alongside nationwide watch parties, turning the premiere into a festive, countrywide event.

2. Return to original format

In a “back to basics” move, BBNaija returns to its single-entry format, no duos, no teams. With just one house and all housemates competing solo, fans can expect fierce competition and raw gameplay.

3. Cultural tastemakers join the mix

Top Nigerian influencers, stylists, and social commentators will be actively involved in shaping the show’s cultural narrative across fashion, music, and social media trends.

4. The mysterious red telephone

A brand-new twist, the Red Telephone, teased by Dr. Busola Tejumola, promises to be a game-changer. Its true impact remains a mystery but only those watching live will fully experience its effect.

5. HOH Power-Up: Bag and challenger twist

The Head of House (HOH) role gets a major upgrade. Each week, the HOH receives a secret bag with potential game-changing contents. In a new twist, another housemate may challenge the HOH for the title expect unexpected power shifts.

6. Interactive parties and Fan rewards

From Saturday night parties to Eviction Sundays, fans now have more reason to stay engaged. Viewers can win prizes by participating in interactive challenges like voting for the best-dressed or predicting the life of the party.

7. 24/7 streaming and appointment viewing

BBNaija Season 10 will stream live, round-the-clock on Showmax, with daily highlights airing on Africa Magic Showcase, Family, and Urban. A viewing schedule will guide fans through the season’s key events.

8. Revamped Live Evictions

Eviction nights are set to be more dynamic than ever. Viewer reactions and real-time predictions could now influence the outcomes, ranging from surprise punishments to unexpected advantages for housemates.

9. Social Media-Driven Engagement

Season 10 will lean heavily into social media, with influencers driving conversations, live fan contests, polls, and interactive commentary. The online buzz will be just as thrilling as the on-screen action.

Looking Back & Ahead.

Last season, dubbed the “No Loose Guard” edition, was filled with drama, alliances, and unexpected twists. It ended with Kellyrae making history as the first married housemate to win, while memorable feuds between Onyeka, Wanni X Handi, and Chinwe kept fans glued to their screens.

As anticipation builds, the question remains: Will the N150 million go to a single winner or will a new twist shake up the prize?

All will be revealed when BBNaija Season 10 premieres on July 26.

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