Celebrity nightlife promoter Pascal Okechukwu, popularly known as Cubana Chief Priest, has responded to billionaire businessman and Coscharis Group Chairman, Cosmas Maduka, following his recent criticism of the catchphrase “Money Na Water.”
In a public speech, Maduka criticized what he called the “lavish spending culture” of the younger generation, saying he avoids events where people “throw money around.”
Reacting via Instagram Stories on Wednesday, Cubana Chief Priest defended his viral phrase, describing it not as a symbol of wastefulness, but rather as a modern-day “philosophy of abundance and flow.”
“With all due respect to the older generation of motivational speakers who built wealth quietly,” he wrote, “the world you thrived in is not the one we live in today. In your time, capital meant factories, fleets, and real estate. Today, attention is the real capital.”
Cubana argued that visibility has become the new currency in the digital age, stating that obscurity is equivalent to bankruptcy.
“What you don’t show doesn’t sell. What you don’t amplify disappears. We are the noise – that’s why you know us. You even referenced us in your dry speech just to trend, without paying us. That’s why you run when you see us — you don’t want to show us real love.”
He also took a jab at Maduka’s alleged behavior at a recent event, claiming the businessman feigned needing the toilet just to avoid interacting with him and other popular figures.
Cubana Chief Priest emphasized that the catchphrase “Money Na Water” is a metaphor for liquidity, relevance, and influence.
“Water moves — so does relevance and influence. The ability to attract and hold attention is today’s oil field. A man with massive attention holds more leverage than someone with quiet billions but no visibility.”
He argued that content is not mere noise, but digital equity. “The same way factories produced wealth in the ‘80s, attention produces wealth today. We’ve moved from industrial capitalism to attention capitalism — thanks to Zuckerberg.”
In a sharp parting shot, Cubana Chief Priest urged Maduka to “remove his name” from billionaire peers like Tony Elumelu and Femi Otedola, whom he praised for using their wealth to give Africa global visibility.
“While your generation built fences to protect wealth, ours builds platforms to project it. You referenced Elumelu and Otedola men who live the philosophy of abundance. Why didn’t you mention Nnewi billionaires who hoard wealth like you? Because they don’t command respect through impact.”
He added “Like I said on my last interview with Channels TV: Money Na Water is a prophecy of wealth overflow. Some may choose ‘Lack Na Water,’ but for us — Money Na Water! This is my lamba, my philosophy. Let no one try to ruin it.”
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