Talented Nigerian rap star and music exec, Olamide ‘Baddo’ Adedeji has opened up on why he hasn’t been performing at major shows since Asake’s Mr Money concert in London in 2022.
In his conversation with Apple Music 1’s Nandi Madida, he spoke about the success of his record label, YBNL, and eagerness to tour the world with his new album, ‘Unruly.’
Speaking on YBNL and his success over the last 11 years since the creation, Baddo said, “the world is in love with my stuff, [and] I’m grateful for it but now it’s time to make sure I reinvest in that same thing that’s making you love and appreciate me. It used to be just passion but it’s high time I step up, reinvest and make this a proper business. I set up my own label, started signing artists because I didn’t want all that money to just go wasting on ballin’ and all that! All that money had to go back into the grind, man. That’s how the whole thing started.”
On why he hasn’t been performing for some time, he said, “I think the last time I was on stage was probably last year at Mr. Money’s concert in London, but this year in December, if you’re going to Ghana just stop by Nigeria! I’m going to be having my concert in Nigeria. Right after that I’m going on tour next summer – US tour, Europe and all that – I’m gonna be back on the road man.”
Continuing, the father of three said, “my fans have been hollering ‘Yo come outside! Come play!’ Now I’m ready. I’ve been on the ground, trying to put in work and get my stuff together because the new wave is so crazy right now and you just have to figure a way to be in tune with time, which is not easy so I’ve been working on that for so long. That’s why it took me so long.”
