Rema gives insights into the creative motivation behind his recently released second album ‘HEIS’.
Since breaking into the mainstream in 2019, Rema has announced himself as one of Nigeria’s boldest and most talented artists.
This creative boldness shines in his recently released sophomore album ‘HEIS’ on which he deployed uptempo party starting production, breathless delivery, and quintessential Afrobeats lyricism while embracing Rockstar aesthetics.
While speaking at his album launch party in London, Rema highlighted that Afrobeats is now getting dumbed down due to the desire to chase globally appealing hits. Rema further pointed out that this dumbing down will make it easier for others to bite from the sound, recreate it, and even go on to win Afrobeats awards.