The Minister of Culture, Tourism and Creative Economy, Hanatu Musawa, has reaffirmed President Bola Tinubu’s dedication to elevating Nigeria’s status as a global leader among Black nations by harnessing its rich cultural and creative potential.
Speaking at the 2025 Ojude Oba Festival in Ijebu Ode, Musawa highlighted the Federal Government’s commitment to partnering with state governments and the private sector to transform Nigeria’s tourism landscape and stimulate economic advancement.
“President Tinubu is focused on making Nigeria one of the world’s strongest economies by unlocking the vast opportunities within our cultural and creative sectors,” Musawa stated.
She applauded the Ijebu people for preserving their cultural identity and paid tribute to Oba Sikiru Adetona, the Awujale of Ijebuland, for his enduring role in upholding tradition across generations.
Musawa also emphasized the importance of a strategic collaboration between the Federal Government and Ogun State to promote and export Ijebu culture. She noted that this effort could create jobs, attract international attention, and enhance national prosperity.
“Our culture defines us. This tradition is not only beautiful but worthy of global celebration. I’m deeply honoured to be part of this,” she added.
Ojude Oba: A Celebration of Heritage
The Ojude Oba Festival, held annually on the third day after Eid-el-Kabir, is a spectacular cultural event where the Ijebu people honour their king in a colourful display of tradition and unity.
Although Oba Sikiru Adetona, aged 91, was absent due to age-related reasons, his wife, Olori Kemi Adetona, ably represented him at this year’s event.
The festival drew a host of distinguished guests, including Governor Dapo Abiodun (Ogun State), Dr. Olayide Adelami (Deputy Governor, Ondo State), Senator Gbenga Daniel, Senator Shuaib Salisu, Mrs. Noimot Salako-Oyedele (Deputy Governor, Ogun State), Chief Olusegun Osoba (Former Governor, Ogun State), Sulaiman Adegunwa (Chairman, Rite Foods) and Dr. Sunny Kuku (Ogbeni Oja of Ijebuland).
Describing Ojude Oba as a “living heritage,” Governor Abiodun underscored its role in fostering cultural pride, social cohesion, and economic growth.
“Ojude Oba is more than a celebration it embodies our values, identity, and collective pride. My administration remains committed to investing in culture and tourism as drivers of unity and development,” he affirmed.
Corporate Support Strengthens Cultural Legacy
Rite Foods, a lead sponsor of the festival, reported over 21,000 attendees at the 2025 edition.
The company’s Director of Corporate Affairs reiterated their dedication to cultural preservation and community empowerment.
“We are proud to support a festival of such international acclaim. Through this platform, our brands reach thousands while reinforcing our commitment to socio-economic development,” he said.
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