Popular content creator and influencer, Enioluwa Adeoluwa, has voiced his thoughts on men’s evolving role in beauty and skincare.
He emphasised that skincare and self-care are universal and should not be seen as exclusively for women.
In an interview with Sunday Scoop, he noted, “I think that men are one of the highest consumers of beauty products because they buy for their wives as well, but women stand in the majority of those that consume.”
As societal norms shift, Enioluwa highlighted that more men are recognising the importance of taking care of their appearance.
He said, “The world is changing, and everyone is trying to take care of themselves. No one wants to look crooked and old; everyone wants to have glowing skin and feel their best.”
He advocated for including men in beauty conversations, pointing out that skincare boosts both appearance and self-esteem.
“Men should be included in beauty because it makes them feel better about themselves,” he added.
Enioluwa also shared his personal beauty essentials, saying, “My must-haves include lip gloss. I do my full skincare routine and visit the spa once a month. I always have my powder and brush in my bag. I don’t play with these things, especially as I often go on camera.”